The first operational drone delivery service in the world is kicking off today in Iceland. Drone technology company Flytrex, in partnership with AHA, an online marketplace in Iceland, today announced the official launch of their on-demand food and consumer products drone delivery service in Reykjavik, Iceland’s capital city.
The service isn’t ‘door to door’ but will deliver food and consumer products from shops and restaurants on one side of Reykjavík to a designated point across the city.
This type of designated point delivery system is what we will likely start seeing more and more of over the coming years until larger logistical and regulatory issues are solved as I mentioned in an article earlier this month when RAND Corporation released a research report titled “The City-Scale Impacts of Drone Delivery”.
According to a press release by Flytrex and AHA, the companies received approval to implement their autonomous drone delivery system “following a meticulous regulatory process with the Icelandic Transport Authority (Icetra).”
The release goes on to say, “The new drone logistics system will allow direct delivery between two parts of the city separated by a large bay, saving energy and human resources normally allocated to the circuitous ground route over a river bridge located in the north-eastern part of the city saving up to 20-minute drive during peak hours. After a trial period, Flytrex and AHA intend to deliver packages along multiple routes and directly to consumers’ backyards.
This first-of-its-kind delivery system aims to upgrade efficiency in the Reykjavik food and consumer goods delivery industry – slashing delivery times, reducing energy consumption and streamlining delivery logistics.”
“We’re making delivery as instant as ordering,” said Yariv Bash, CEO and Co-Founder of Flytrex. “We’re excited to be working with AHA to make on-demand drone delivery a reality in Reykjavik, and soon around the world. Drone-based disruption is only taking off, with Iceland as its runway.”
“We have seen a tremendous increase in our online delivery orders in recent months, especially our retailers’ products, and we expect to see this growth continue in the coming months as consumers experience the much faster delivery times Flytrex drone delivery offers,” said Maron Kristófersson, CEO of AHA.
“We’ve been monitoring online logistic technologies around the globe, and Flytrex soared above all the others with its swift, smart, safe, and commercially viable solution. The partnership with Flytrex will further propel AHA’s turn-key software, sales and business processes for operating a multi-merchant e-commerce marketplace. We hope to Partner with Flytrex not only in Iceland, but also as part of our marketplace solution overseas.”
In July this year, Flytrex took TechCrunch out on a demo day showing off their delivery platform: