SAN FRANCISCO – September, 18, 2018 – Intel performed its first-ever combined indoor and outdoor Intel drone light show in collaboration with Audi for the world debut of its all-electric SUV—the Audi e-tron.

During the evening of Monday, Sept. 17, a total of 850 Intel® drones played a critical role in a grand multi-media experience that greeted 1,600 guests from around the world as they traveled by boat from the Embarcadero to Richmond’s historic Craneway Pavilion for the global reveal of the e-tron. Three hundred Intel drones lit up the San Francisco Bay to bring life to the building and “charge” its surroundings, welcoming guests arriving by boat as the drones formed the iconic Audi four-ring logo overhead.

Once the guests were inside the Craneway Pavilion, a combination of 550 Intel drones thrilled the audience with indoor and outdoor shows. Intel drone-powered light shows, designed for entertainment, painted the sky with the e-tron logo above the bay as an extension of the unveiling and demonstration of Audi innovation.

The Audi e-tron, a five-passenger mid-sized SUV, is expected to be delivered to showrooms in the first part of 2019. The e-tron will be the first of three battery-electric vehicles that Audi will debut by 2020, as the company anticipates that one in every three of its U.S. customers will buy an electric vehicle by 2025.

Miriam McNabb is the Editor-in-Chief of DRONELIFE and CEO of JobForDrones, a professional drone services marketplace, and a fascinated observer of the emerging drone industry and the regulatory environment for drones. Miriam has a degree from the University of Chicago and over 20 years of experience in high tech sales and marketing for new technologies.
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